Pet-Themed Panels at SXSW

Thursday, March 06, 2014 by

Beginning tomorrow, thousands of the smartest and tech-savviest people around will meet in Austin for the yearly SXSW Interactive, Music and Film Festival.

Pet industry folks, marketing experts and social media pros are especially interested in the first part of the conference; Interactive runs from March 7 through March 11 and throws together panels, parties and mentor sessions (and parties, too of course) focusing on all things internet related.

As the pet industry presence grows ever larger, it’s fun to see how pets make appearances at places like SXSW. Taking a look at the schedule, there are several Interactive panels that discuss pet videos in particular and explore how memes and people’s natural love for animals translates to how companies build brands and make connections with customers.


Here’s a look at the pet-themed (mostly cat-themed) panels at SXSW Interactive this year:

Memes with Meaning: Why we Love Crazy Cat Gifs and Videos (Friday March 7, 5:15 – 5:30 p.m.) — In this quick ‘Future15′ session, Google’s head of Strategic Planning will talk about YouTube behavior and what it means for content creators.

The LOLs of Nations: Understanding Global Memes (Saturday March 8, 11 a.m. – 12 p.m.) — How do memes vary from country to country, and what does it say when one becomes universally embraced? A panel of experts will shed some light on cute animal video behavior around the world.

Cat Cash: The Economy of Internet Cat Videos (Saturday March 8, 5 – 6 p.m.) — “Cat videos are no longer just an entertaining distraction between emails and Facebook posts; they are now an economic force.” Like the sound of that? Better add this panel to your schedule.

A Book Signing with Will Braden (Saturday March 8, 6:10 – 6:30 p.m.) — The creator of the famous cat video “Henri, le Chat Noir” will be on hand to talk about cat videos and his new book, Henri, le Chat Noir: The Existential Musings of an Angst-Filled Cat.

A Book Signing with Bob Mankoff (Monday March 10, 6:10 – 6:30 p.m.) — The author of The Big New Yorker Book of Cats and The Big New Yorker Book of Dogs will appear at the SX Bookstore to sign copies of both books.

Going to SXSW? Have a great time!